You can also choose to create discussion groups that could be illness-specific, gender-specific or age-specific to categorize your audience in order to better refine the information that you distribute among groups. N27W23539 Paul Road, Suite 100 Patient education is about effective provider-patient communication. This is understandable. On the contrary, empowering and educating patients only serves to have them approach you rather than rely on multiple (online or offline) sources for information on their health. Patient education is a significant part of a nurse's job. Importance of Patient Education Some airway clearance treatments can be complicated and time consuming, leading to issues with adherence to the treatment plan. The reason more physicians aren’t providing patient education is not because they don’t want to, it’s because they find it a challenge to devote adequate time to it while managing their practice. Since 1996, Mediapost.com has been the largest and most influential media, marketing and advertising site on the net, providing news, blogs, directories to help our community of more than 150,000 members better plan and buy both traditional and online advertising. An increase is compliance of treatment plans can lead to an overall reduced cost for patients. A simple headache can be made to seem like a symptom of brain tumour, causing most uninformed readers anxiety and sleepless nights. Patient Education Can Reduce Costs . A patient must be adequately prepared and informed to manage their disease, instructions from their physician, and potential side effects of any interventions. Besides explaining scary health conditions to patients, you are also providing them with the rationale for why you believe the chosen form of treatment is best suited to them. All content published by MediaPost is determined by our editors, 100% in the interest of our readers and independent of advertising, sponsorships or other considerations. Primarily, healthcare experts find that patients aren’t knowledgeable about their rights for health data access under HIPAA. But there is also compelling evidence about the value of being sufficiently informed; a patient’s misunderstanding of a condition and its care can result in non-compliance to a doctor’s recommendations, significantly and adversely affecting outcomes. It comes down to this: Effective patient education is an investment in building trust and creating a deep connection with each patient. Share articles and helpful tips from the network that you think may be useful to your patients without having to spend much time writing them yourself. One of the advantages of the Health Network is that it collates online published health information for health providers to share with their patients. If you are committed to offering your patients the best care then it is only about making the effort and taking the time to communicate with them. Today nurses assume more and more responsibility for educating patients and helping them to become responsible for their own health status. You will find patients engaging with published content and discussing their health queries. Healthcare marketers need to contribute to patient education while understanding the fine line between how much information is necessary and when it becomes overload. This reduces misconceptions about doctors recommending unnecessary procedures to patients as well. Therefore, you should use simple language to explain complicated health conditions and their implications. Perhaps it is the anxiety of being in that environment or maybe it’s owing to them being ill and mentally exhausted. And, as one blogger attests, “ With the help of patient education, our patients see us as partners working to find the best solution to fit their individual needs.” This is perhaps one of the biggest benefits of having provider-generated content as opposed to obscure content on other websites. This was once reserved for the physician, but no longer. Why Is Patient Education Important? To promote patient empowerment, appropriate interventions, including information and education, have been considered as important components of the methodology . Chances are they haven’t had a provider that has taken an initiative to provide them with information. Each individual's health is a social, economic and personal development resource regardless of age, gender or cultural criteria. Patient education promotes patient-centered care and increases adherence to medication and treatments An increase in compliance leads to a more efficient and cost-effective healthcare delivery system Educating patients ensures continuity of care and reduces complications related to the illness 4 To build trust and create ease. To contact MediaPost, call 212.204.2000 or e-mail them at feedback@mediapost.com. The Health Network is a health communication channel that is exclusively dedicated to encourage discussions among doctors and patients. Hence it is equally important that your patient education platform has a provision for patients to ask questions about the articles that you are posting. It will also be accessible to them whenever they need to go back to it and is more environment-friendly. 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