[1] Meston, together with his assistant Charles Fish, responded with a design which included two 25-foot (7.6 m) yellow sheet-metal arches trimmed in neon, called "golden arches" even at the design stage. They are widely regarded to be one of the most recognizable logos in the world. This was partially due to Louis Cheskin's argument that the arches, which he likened to "mother McDonald's breasts", had "Freudian applications to the subconscious mind of the consumer and were great assets in marketing McDonald's food. Fred Turner sketched a stylized "V", but the company's head of engineering and design, Jim Schindler, extended the "V" into an "M" resembling a McDonald's store viewed from an angle, with a red isosceles trapezoid "roof" serving as background for lettering.[2]. To McDonald, the arch was an arbitrary form, without symbolic or historic associations, which he hoped would come to symbolize McDonald's. Originally, real arches were part of the restaurant design. Originaldatei ‎(SVG-Datei, Basisgröße: 273 × 239 Pixel, Dateigröße: 579 Bytes), Bahasa Indonesia ∙ Bahasa Melayu ∙ català ∙ dansk ∙ Deutsch ∙ English ∙ español ∙ Esperanto ∙ français ∙ galego ∙ hrvatski ∙ Ido ∙ italiano ∙ magyar ∙ Nederlands ∙ norsk bokmål ∙ norsk ∙ polski ∙ português ∙ português do Brasil ∙ română ∙ sicilianu ∙ slovenščina ∙ svenska ∙ suomi ∙ Tiếng Việt ∙ Türkçe ∙ беларуская (тарашкевіца)‎ ∙ български ∙ Кыргызча ∙ македонски ∙ русский ∙ српски / srpski ∙ українська ∙ मराठी ∙ தமிழ் ∙ മലയാളം ∙ ไทย ∙ 한국어 ∙ 日本語 ∙ 中文 ∙ 中文(台灣)‎ ∙ 中文(简体)‎ ∙ 中文(繁體)‎ ∙ 粵語 ∙ עברית ∙ العربية ∙ فارسی ∙ +/−. The McDonald brothers introduced the Golden Arches logo in 1953 at an outlet in Arizona. Dieses Logo besteht nur aus einfachen geometrischen Formen und Text. It was the first book I read about a prominent business, and got me interested in what makes businesses tick. [1], In 1962, seeking to upgrade its image, the company sought a new logo. They are widely regarded to be one of the most recognizable logos in the world. in Rocklin, CA has dark red arches. Originally, a single yellow arch was used as an architectural element of McDonald’s outlets. (SVG-Datei, Basisgröße: 273 × 239 Pixel, Dateigröße: 579 Bytes), Gründung, Erstellung bzw. The McDonald's restaurant at 610 Del Monte Ave., Monterey, California, has black arches.[5]. However, the arches were the brainchild of Richard McDonald's, one of the McDonald brothers, who thought that they would catch the attention of … Es erreicht keine Schöpfungshöhe (spezifischere Beschreibung auf Englisch), die für urheberrechtlichen Schutz nötig ist, und ist daher gemeinfrei.Obwohl es zwar frei von urheberrechtlichen Beschränkungen ist, kann das Bild dennoch anderen Beschränkungen unterliegen. Übertragen aus en.wikipedia nach Commons durch Tomchen1989 mithilfe des CommonsHelper. The Golden Arches are the symbol of McDonald's, the global fast food restaurant chain. Diese Datei enthält weitere Informationen (beispielsweise Exif-Metadaten), die in der Regel von der Digitalkamera oder dem verwendeten Scanner stammen. Download free McDonald’s Golden Arches vector logo and icons in AI, EPS, CDR, SVG, PNG formats. His intent was pragmatic: to be noticed. 3rd November 2014 by Editor. This determined its scale, position, and simple shape visible over long distances following the precedent of earlier drive-ins with which he was familiar. In 1952, brothers Richard and Maurice McDonald decided they needed a new building to house their hamburger restaurant in San Bernardino, California. The idea of an arch had struck Richard as a memorable shape to make their stand more visible. [7], In 2018 and again in 2019, McDonald's turned the arches upside down on its social media accounts in celebration of International Women's Day, changing the "M" to a "W." A McDonald's franchise operated by Patricial Williams in Lynwood, California, also flipped the arches on its sign. "[3] In Canada, all McDonald's stores and commercials have a maple leaf in the middle of the Golden Arches. Die folgenden 13 Seiten verwenden diese Datei: Die nachfolgenden anderen Wikis verwenden diese Datei: Weitere globale Verwendungen dieser Datei anschauen. [6], The restaurant at Champs-Elysées in Paris, France, includes a neon McDonald's sign with white arches. Sid & Marty Krofft Television Productions Inc. v. 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