The arch-famous statement that sometimes is being referred to as McLuhan’s Equation is reiterated in his work The Medium is the Massage in which he discusses the effects of “electric” (McLuhan & Fiore 1967, p. 9) media on cognition and society. The results can’t be good. Need a custom Essay sample written from scratch by Literary culture is closely associated with the idea of freedom and the selection of information from a wide range of sources that often have conflicting interests. ""The Medium Is the Message" by Marshall McLuhan." "The Medium Is the Message" by Marshall McLuhan. September 2, 2020. https://ivypanda.com/essays/the-medium-is-the-message-by-marshall-mcluhan/. So while McLuhan’s theory may hold true to today’s new technologies, how will his theory apply to future technologies? Over the centuries, people have developed numerous methods of communication that use a wide range of channels such as print, radio, telephone, television, and the Internet. He stressed that because the form of media teaches us how to think (while content teaches us what to think), it can radically impact how we interpret and consume the content that’s being presented. Just like the famous band, the book immediately became popular, transforming McLuhan from a professor not known behind the walls of academia into a star. For example, the message in a news broadcast is not contained in the reporting of stories, but rather it is a shift in social attitude towards the described events. Das Medium ist Message, so lautet die provozierende These des kanadischen Medientheoretikers Marschall McLuhan, wobei er … Marhsall McLuhan - "The medium is the message" This essay deals with issues raised by Marhsall McLuhan's famous dictum: "The medium is the message." Laughey, D 2007, Key themes in media theory, 1st edn, Open University Press, Maidenhead. Therefore, the cultivation process takes place when viewers are being exposed to the overall pattern. You are free to use it for research and reference purposes in order to write your own paper; however, you must. The adoption of this new form of media changes societies by introducing them to new cultures, producing hybrid cultures and revitalizing traditional cultures (Fortner & Fackler 2013). ""The Medium Is the Message" by Marshall McLuhan." As we know already, the Internet was established long before any social media. It has 5 sources. IvyPanda. It is important to understand that McLuhan does not try to categorize any technology/medium as good or bad; rather, he is interested in possible effects of its use. Das Buch "The Medium is the Massage" von 1967 ist dafür ein typisches Beispiel. Artificial intelligence and automation will offer content on a level that consumers have never experienced before, which will only make us more reliant on the technologies in front of us. It could be said that “global village” (McLuhan 1964 p. 93) that has broken traditional boundaries between different groups of people became even smaller during the last decades. ""The Medium Is the Message" by Marshall McLuhan." He is best known for coining the expression “the medium is the message.” Although McLuhan did not develop his theory in the digital age, his works can provide perspective to new communication platforms such as social media. Gross, J 2011, The medium is the message, Web. The Medium ist the message. He argued that the emergence of a new medium is always associated with unanticipated consequences. It is clear that user reach of the Internet surpasses that of any other technological means for communication. Who knows what could be next. This essay on “The Medium Is the Message” by Marshall McLuhan was written and submitted by your fellow student. 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