Cooking Pastes to Spices, Seasonings and Frozen Food. With their understanding of the market and a deep insight into the consumers’ min... Kohinoor Foods Ltd. is no stranger to awards and recognition. Kohinoor Foods Ltd. key Products/Revenue Segments include Rice which contributed Rs 753.03 Crore to … The logo has evolved itself over a period of time & has been able to remain fresh in consumer mind space. As the company grew, its brand ‘Kohinoor’ gained a strong position in the minds of its consumers. Carrying forward the legacy of gratifying millions with scrumptious culinary delights, launched ‘Limited Edition’ of Kohinoor for the connoisseurs of basmati rice. It is a story that has been told and retold many a time. What does it take to produce the most sought-after, world-class basmati rice? It happened for the first time in the history of a commodity product in India that a sealed and packaged pack of basmati rice was also available to consumers. Cover and pressure cook for 2 whistles; Serve with onion tomato raita. Since then it has been treating every milestone achieved as a stepping stone to go past another one. Ltd” would oversee domestic (Indian) operations of both Food & Rice businesses that would bring global expertise of McCormick in ‘Distribution’ & ‘Product Innovation’ to the Indian Market. Through its long journey, Kohinoor Foods Ltd. has gone past numerous milestones becoming a global food giant. Tab 3--> Before this, rice was sold only loose in the market, by the kilo, in brown gunny or paper bags. Moved to the sprawling New Corporate Office located at Suraj Kund (Delhi- NCR) that is Contemporary & Stylish in layout & surrounded by the serene Aravali hills. More people joined hands with the Arora brothers and around the same time this enterprise got its first name - “Satnam Overseas Limited” (As the company grew, this enterprise was later renamed as “Kohinoor Foods Limited”). And that’s something Kohinoor Foods Ltd. knows all about, perhaps better than most. This gave the company and its product an even better foothold, not only in the Indian market, but also in international market. As the business grew bigger this small rice trading business started becoming a part of the mainstream of Rice Exports from India. This move strengthened the company’s distribution network and the company and its product ‘Kohinoor’ started standing even stronger in the market. Kohinoor Foods, today, is a force to be reckoned with not only in India, but also in over 60 countries across the globe. This joint venture being the first of its kind in the Rice Industry aims to take the brand in the Indian subcontinent on a higher platform that benefits the end consumer. It also launched its range of Spices in the Indian market. And to differentiate their basmati rice from other variety of rice available in the market, they gave a name to it – Kohinoor, the name that meant the best, which depicted the best variety of rice available to people. By around the mid of this period, the brand & the enterprise organized itself to a great extent – things were looking better and even though the company was operating in an unorganized industry, it was operating in a very professional way. Leadership And that’s something Kohinoor Foods Ltd. knows all about, perhaps better than most. The one destination to talk, listen, watch, experience and share Indian food, culture, inspirations and lifestyle. The Landmarks of Kohinoor The Landmarks of Kohinoor. Just the reason why it offers an extensive range that caters to all kinds of consumers in different parts of the world - from Basmati Rice, Ready to Eat products, Cook-in Sauces and Cooking Pastes to Spices, Around this time, the company took another drastic step. Kohinoor Foods Ltd. embarked upon its journey in 1989. The answer is simple – world-class rice processing plants. Our mission is to make the world experience the true indian flavours in its authentic form that brings joy and happiness to the palates of global consumers. You can attach a photo or screen shot of a product or other items here. Under this program, all the distributors committed their network solely to the company and promised not to sell any other products available in the market. Kohinoor Joy is sharing the joys of India through a journey of your senses. It is a link to the past and a bridge to the future. IFS Certification (International Standard for food safety) To be a globally competitive organisation, Kohinoor Foods Ltd. has strategic bases in the US, the UK and the Middle East. More habit than just procedures, the stringent quality specifications set by the company is what makes it stand apart. Senior Management Its rice factory at Murthal, Haryana is one of the largest in the country with an unbelievable milling capacity – 50 metric tonnes per hour. It is a story that has been told and retold many a time. As the company grew bigger, the disadvantages of operating in an unorganized industry started cropping up. Around this time, with the wave of liberalisation, came opportunities of interaction with overseas clientele. It all started as a small rice trading business. Gradually the brand started becoming a premium brand of basmati rice available to people in the market. It was all outsourced until a point when they realized the importance of maintaining consistency in the high quality basmati rice they wanted to bring the people. and in over 60 countries, consumer's lives have been touched by not only some of the finest basmati rice brands, but also The brand realized that consumers had different taste and different likings of basmati rice. At our workplace, we maintain high standards for fair and dignified treatment of all the people who work for our company. The new company formed, “Kohinoor Speciality Foods India Pvt. For the first time in the rice industry, a commodity was not just looked at as a ‘commodity’, but as a ‘brand’. And it looks forward with hope and glory to scale greater heights and continue touching the world with that special authentic taste of India. Around the same period, Kohinoor set the first ever overseas basmati rice processing unit at Felixtowe, UK, which helped in strengthening Kohinoor’s stand in the UK market. This was the time when the company started advertising its product – Kohinoor. 1976 - 1978 By around this time, this small rice trading business grew even bigger and it was no more a small business. Until this point the company was managing its operation through its base in India, but soon it realized the importance of setting up its bases at different locations on the world map. And with its huge list of accomplishments, it’s really no surprise. To achieve this height, the company also established a very modern and sophisticated food processing plant at Bahalgarh, in the outskirts of Delhi, India. Today, in India a wide assortment of food products that includes Basmati Rice, Wheat Flour, Ready to Eat Curries & Meals, Simmer Sauces, The company also got into Frozen Foods during the same period. This big step gave them a strong foothold in the industry and gradually people among trade and also the ones who used to consume it, started forming high opinions about Kohinoor Basmati Rice. For the first time, a commodity product started communicating with its end consumers directly. This year the brand created a Guinness Record by making “World’s Largest Biryani” in Delhi. Today the brand’s position is quite strong in the international markets – all because of its strategic bases at places like USA, UK & Dubai. By around this time the brand had become a big & trusted household name, not only in India, but also in the International markets. Kohinoor Foods Ltd. is synonymous with the fine taste of India in its authentic form. Its rice factory at Murthal, Haryana is one of the largest in the country with an unbelievable milling capacity – 50 metric tonnes per hour. More habit than just procedures, the stringent quality specifications set by the company is what makes it stand apart. Commitment to quality is the essence at Kohinoor Foods Ltd. And this is the reason why the company has access to the world’s most discerning customers. It’s really no surprise then that Kohinoor Foods Ltd. is a household name not only in India but also in the USA, the UK, Dubai, Canada, Japan, Australia, Singapore and other Three Amritsar based brothers, ... Our vision is to make kohinoor the most trusted and preferred food brand from india in the global markets. 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