“Once I got it down, I didn’t even have to think about maintenance or anything,” she says. NPR's Leila Fadel speaks with hair stylist Stephanie Mero about the controversy surrounding DevaCurl products. What was happening to you and your clients? So I chatted with three different people with three very different hair types to find out what they used when they ditched the ‘poo. Ha… And around that time was when my hair started to change, so I just attributed it to, like, dryness or something else. And when I say detergent, I mean the same stuff that you wash your dishes with. That sneaky soap isn’t so much cleaning but rather stripping your hair — not only of dirt but also of all of its protective oils. But these days, in the early decades of the 21st century, people who don’t want to purposely damage their hair in the name of squeaky-cleanliness have options — ranging from a couple of dollars per month to around a hundred bucks, depending on the method and hair type. Everyone had super healthy hair, no complaints. And if you're part of the curly hair community, you know this natural hair movement runs deep. California residents can opt out of "sales" of personal data. I know this used to be kind of the central product you used on your clients, on yourself. Reporting on what you care about. Menu. The products are sold in a unique way, with no regional distributors, no bulk salon sales, and no big-box retailers. Accuracy and availability may vary. Hairstory™ is dedicated to helping people rethink everything about hair care products to create their healthiest hair. Before that, people relied on various combinations of essential oils, heat, and even ingredients like lye (which is made from ash that’s traditionally in soap) and castile soap (a vegetable-oil based soap, like Dr. Bronner’s), to varying degrees of success. And I had moved actually from Orlando to Miami. And so they've created this huge brand that's everything from stylists and products to salons. There are some new shampoos mixing things up though, specifically not sudsing up. “I always thought my hair was wavy and, like a lot of us who came of age in the early aughts, I spent a lot of my junior high and high school years trying to get my hair pin-straight.”. Now, nearly 70, I get a Deva cut on dry hair once every 3 months and use the InnerSense line exclusively on my hair. And since then, it's really evolved to where there's all these sort of - you could call them copycats in the industry, all these other product lines coming up. Help. NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. We also recognize that any changes to curly hair for whatever reason demand a special type of attention that safety tests alone can't address. We hold major institutions accountable and expose wrongdoing. MERO: It's completely changed my work. Fun(?) Products Refill Club Learn More Login US. She's a hairstylist in Orlando, Fla. Stephanie, thanks for joining us. And the bald spots and stuff - I noticed that after the fact. One night, after probably a few too many glasses of wine, I was in a shame spiral about the current condition of my hair (a.k.a it was the definition of a hot mess). I wear it shoulder length in a loose shag style with bangs. It's either I believe you and I believe this is happening and it's happening to me and I'm super upset, and what do I do now? We stand behind the quality and safe use of our DevaCurl products" - end quote. Shop here. And that’s it! And even the original founder, Lorraine Massey, wrote the "Curly Girl" handbook. Even more super-late, but just had to share: I've been using New Wash for about 2 months now and I absolutely love it. Search, watch, and cook every single Tasty recipe and video ever - all in one place! To get started, you’ll be asked a variety of questions about the way you care for your hair - as well as its unique characteristics. The authoritative record of NPR’s programming is the audio record. You're a hairstylist, right? Obsessed with travel? Instead, hairdressing professionals refer to other professionals to sell their products. $44 FADEL: So you're a hairstylist, like we talked about. We're talking about low- and no-poo shampoos, which many experts argue is a whole lot better for both your scalp and hair. Hairstory is a unique hair care company that offers one-of-a-kind solutions to your most common hair care struggles. Ultimately, all of us have hair-care needs that are unique to us. Severely damaged hair has to be treated completely different. What are you doing now? We invited DevaCurl to speak on the program. Earlier this week, a group of consumers filed a class action lawsuit against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss. “It was undefined and I had to wash it much sooner while my bottle of DevaCurl was up there on the shelf like, Haha.”. STEPHANIE MERO: Thank you so much, Leila. And what I noticed was it was - I was going through this amazing healthy hair journey. After using it, my hair felt cleaner and bouncier than it did with Hairstory. This smells just like that soap, so every time I use it, I think of her.”. A review of New Wash by Hairstory’s shampoo replacement: “My long hair air-dries perfectly, and falls in loose waves, like it did when I was a kid.” ... DevaCurl No-Poo. But it got so damaged that I no longer could attribute it to weather. MERO: Well, there's a - there's two very far apart ends. MERO: So DevaCurl really is, I feel like, the focus and center of the whole curly hair movement, if you want to call it, or natural hair movement. And it now has 40,000 members, over 40,000 members. You know that satisfying lather you build up in the shower? FADEL: So for our listeners, can you explain the significance of DevaCurl to the curly hair community? Shampoo has been pretty much the same for the last few decades. What's the overall response been to, you know, the allegations? “The thing I like about it the most is that my hair grew several inches and has more body than when I was using shampoo.”. After years of using sulfate-free shampoos, I switched to HairStory New Wash (Rich) ($45) nine months ago. Baking soda (and, for some people, apple cider vinegar as a clarifier to remove any buildup and help condition) is undoubtedly the cheapest option for people who are looking to move away from the ‘poo. 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