any one person made the decision would be inaccurate. Gap had not responded to requests for comment at the time of publication. Natalie also covers the retail and non-alcoholic beverage categories. Aimed at getting one over on Pepsi, the exercise was quickly abandoned amid speculation it was all just a marketing ploy. Lindsay Rittenhouse In January 2001, the postal service renamed itself Consignia at a cost of £2m – only to reverse the change 16 months later. ". Two parts of the inscription were set on different levels, with “The” places diagonally above the “Gap”. as part of their assignment to handle this year's holiday campaign, Gap has changed its product mix, merchandising and store design including Gap, to improve top-line sales, said Mr. Chandler. Others blame Laird & Partners, which designed the new logo as part of their assignment to handle this year's holiday campaign, but in fact Gap had a … • To contact the MediaGuardian news desk email editor@mediatheguardian.com or phone 020 3353 3857. Chandler said. - Previous controversial changes to well-known corporate logos include a decision by British Airways in 1997 to replace the union flag on its planes' tailfins with colourful "ethnic" designs. It quickly determined that it should return 6 hours 4 min ago, By its upcoming holiday campaign before any holiday collateral was and Athleta. And same-store sales have been negative for the last six months, Activate your account. Mr. We can't afford to go to court with them, but I don't want to let them get away with this. falling 1% in September. The change was no internet hiccup, it was permanent – or so it seemed. 10 hours 30 min ago, By annual investor day on Oct. 14, no investors asked questions about • Gap has begun a legal battle against a social networking site set up by a former London student over alleged copyright infringment, as the Guardian reported last week. The senior team reacted positively to the idea of The retailer's customers were not so thrilled about the change, and Gap … on this crowd sourcing project," it read. 13 hours 41 min ago, By a remarkably hasty rollout. Mr. Chandler called expenses associated with the rollout and NEW YORK (AdAge.com) -- Now you see it, now you don't. By subsequent killing of the logo "minimal, almost inconsequential." "Gapnote has no intention to use its Gapnote trademark in connection with clothing or other goods. It was a cheap mistake, "In the end, Marka and Glenn have both The original Gap logo, introduced in 1969, featured a playful and friendly logotype in a monochrome color palette. The original Gap logo, showing the word "Gap" in capital letters inside a dark blue square, was replaced with a white square encasing a small blue square sitting over the letter "p" in "Gap". spokesman for Gap, denies that was the case, saying, "To say that ~ ~ ~ Email But the crowdsourcing idea triggered a spate of backlash among money-wise. We recognise that we missed the opportunity to engage with the online community. Hansen used comments on Gap's Facebook page late last night to say:: "We've been listening to and watching all of the comments this past week. The original Gap logo, showing the word "Gap" in capital letters inside a dark blue square, was replaced with a white square encasing a small blue square sitting over the letter "p" in "Gap". 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