has previously emphasised the importance of brevity. As one of our interviewees put it, “don’t present, engage”. Take a fresh approach to raising your profile with potential clients. 3 Engage us, engage youths m:idea is Singapore’s first youth-led media agency. All rights reserved. © Carnyx Group Ltd 2020 | The Drum is a Registered Trademark and property of Carnyx Group Limited. AGENCY CREDENTIALS 2 0 1 8. Remember, even the sleekest credentials in the industry are best talked through rather than emailed in PDF form – get some face time in the diary by emphasising how much more valuable (for both sides) even a brief meeting tends to be. In addition to thinking carefully about the content and aiming for a deck that’s pithy and concise, it’s important to bear in mind the limitations of agency credentials. Remember, even the most creative agencies in the world aren’t always best placed to do their own branding – so get another pair of eyes to look over your deck. At The Future Factory we are exposed to a huge amount of new business collateral. The Latest news for the marketing & media industries. A director at Sonos is also unequivocal: “creds are far too long, they should be short, snappy and insightful”. The chief marketing officer of Rightmove has previously emphasised the importance of brevity and favours credentials which only take up a few slides long per case study. Don’t be afraid to stray from the path and leave the presentation behind. View and Download PowerPoint Presentations on Event Management Agency Credentials PPT. Holding events to support, inform, challenge and advise. Click here to find out more. Providing great companies with the recognition they deserve. Explore the latest, and greatest, creative work from around the globe. 2. Benefit from our monthly exclusive magazine content in multi-format. ~¤;G *�p|«Î)�pDd´¦áH›+c8RúQº<7¢ì�GDFKâ¨YÅ‘OÂ`$?b�vèÆQp¤è�PfÓb\QÊu¤? So many agency credentials appear like a checklist of information. Find PowerPoint Presentations and Slides using the power of XPowerPoint.com, find free presentations research about Event Management Agency Credentials PPT But what makes a credential valuable? It was established in 2009, by Ngee Ann Polytechnic's School of Film and Media Studies. With so many agencies out there, sub-par credentials have become a really easy excuse for disregarding a particular approach or pitch – invest a bit and take them seriously. The Future Factory spoke to senior figures in the brand world, in search of answers to how agencies can best influence the purchasing decisions of brands. Who we are, what we do, where we are located, how we work, etc, etc, etc. Agency credentials and presentations continue to be a hot topic in the world of agency new business. Indeed, an over-reliance on credentials can be to the detriment of chemistry: “bring your personality”, advised another chief marketing officer. Ltd. Creative neurons working with businesses and their aspects to help them grow, stand out from the rest and build their products/services. Insightful, Thoughtful ™ 2. Recognise there’s somebody else in the room: solipsism is off-putting and won’t get you very far. But what makes a credential valuable? Credentials are hard to get right, time consuming and sometimes don’t feel like an agency’s priority. Include relevant testimonials and sector-specific insight too, and you’ll be on your way to leaving a great impression and demonstrating the value your agency can add to the brand team’s work. www.thefuturefactory.co.uk. So if it’s best to keep things short and to the point, what should you include? Subscribe today and be educated, entertained and empowered. !v�³�X˜Dƒ‡óXÎC>8ö Ɔ½¸æàÃpÌù]“#¬3Te.\¦uïü-›—{úCèCÒ=Åá„c§tŒ®;C¾–ô*Öâk £¦ŞWÜW±gşÿ�¯;sŞÈçHôzqÔÑrµ%Èğ^—�ƒ‘§8�§Mz�Šxİ=£~åÙY˜¿TëŞÛ7mÌ~êxâaİÔhò½àóNJ|§^ô�ğm�0Su`kSÜ› ҿן­©3ò9½Ş’8jˆE0qªë3æ(áGפÊ?”ş#y“zƼîŞgOˆ#-ÆSj#-™£ d¶YpÄ!�|Óp´*7wá¹/O�ş¦îÌ×çjO×Éã|�bÔªF�ø?ß}}¶¶ÿñ½_Ù¡ŞçLj=êÚ’¼i$@O�ˆŒ”ÀQó•–ÀÌ8â”±4ŤãèEem½ş¿g`‚‘¿35Ë©¼+pƒ�¬×«. Helping publishers increase engagement, improve monetization and drive new audiences. This was created in an A4 format and sent to the client. ?BÇTD®SªUéG�ëèIâGDFJî�‚^G,­ÿ¨ö8‚şˆÑ³?êRôGR�”.× ×Qæû£“„#"äàˆW³’&ßE¼FpÔÖØ ~g$ŸÁq£:çGDs!9×)8­ϮÀ��G�ë Acknowledge that credentials have their limitations. "2VÓp¤Õ'G=£,­/GVK£Š£ô=›Š#âGD† Çã´©÷}L4! Agency credentials and presentations are always a hot topic in the creative industries. STATIONERY DROSTDY HOTEL Visit Us Newsletter Sign-up www.drostdy.co.za T +27 49 892 2161 E kpeter@drostdy.co.za M +27 82 800 0009 F +27 49 892 4582 Kurt Peter General Manager Specials www.drostdy.co.za | Reservations Tel: +27 21 427 5900 Fax: +27 21 427 5901 Email: reservations@newmarkhotels.com | Hotel Tel: +27 49 892 2161 Fax: +27 49 892 4583 So it’s crucial to make the most of your prospect’s time and get your point across as effectively and concisely as possible. This promoted content is produced by a member of The Drum Network. The agency marketplace is littered with companies that deliver great, inventive work for their clients but who neglect their own branding, websites and, in this instance, credentials. Yes, you may have tailored these for a specific meeting, but you know them like the back of your hand and you might be relying on them too heavily. Anything from photos of the office (dog) to a distinct and original tone of voice can help inject a bit of character and differentiate your agency in a vigorously competitive industry. In 2015 CuCo were the only agency in the South of England to win a RAR award to add to our trophy cabinet, ‘Best for It’s important to be able to react to remarks and questions you may not have been expecting – and that means your credentials should facilitate, not dictate, the kind of conversation you’re having. The team extracts insights in full blue circle respective to client’s business and applies thoughts based on data science as well as human behavior. If you can measure the ROI your work has delivered then great – but it’s not always as simple as that. Ekaaksh Innovations Pvt. Now remember I am talking about a presentation here and not a credentials document. It is predictable and boring and not really required. tô£ÆÉ�""G6NƒoE®8š$)…�ãöwÍ,%ú‘Ş]”ıHì�¦÷IÂÑ\Hæ(�šëÔë6¢Øó�#jÔç¢. But it’s worth bearing in mind that framing a case study in terms of tackling a challenge or solving a problem is preferable to a rambling account of the work you’ve done and what you like most about it. But our research suggests that a decent set of collateral (as part of a broader marketing strategy) can make all the difference and really change how your business is perceived. Sadly, as in the case of the infamous (and boot-less) cobbler’s son, they can often suffer from a lack of love and tread a very familiar path. ""µ”1)¼h#�¢,mGeëQ×¢ùó3Zš oÆ©ï‘ë€> õj)�ˆæJˆ£öæ+Í#\n×1zuSàGvÈu;t㨫­QÍΓ"yĞPŒh�pDd¬äşHÁQºşCæˆc…şÈ�¶?z!�¬–Æ‹G4…ã;Q#ù�¼H~Dú#"ä䓓"¸!säwÙuë�?²4!�&€#l/¤U+ñ#"£•†#Í5+æ:�£§zöG’É%e9�ü)\“8"~Dd˜$�Z^Ǹš& GB®£ Éuª\§•=ï��ˆÖ”9xõe4²ã²�QQÔUî0‚#\Z%sDr‘aRø¯Şç�}Ÿ¡áØM�"�vêÉQ[Šá²œºF8š$~Dd¤0%Ö,£±ç×Q®Ó›#Ù�\T„Iö#­N™ëjõ¨‹ˆ'™£àT®Ó\ŸI¯�ëü.J׺¨Kà¨_ò#J3Ç%_§€#8ª!~Dd˜Ti­Oõñ\p4C?¢8‰#Ò& ?Rïùj?Š şHâ([�º’r�ØáÇÔ—àˆø‘aRõGZ¹)å›è�ôó#«¥é¢_ì�´²¦>*ú#âGDÆIÅÑtëujİ Our agency have been awarded accreditation with D&AD, one of the world’s most respected and influential creative networks, as well as with the DBA, the official trade association for the UK design industry. Stefan Rhys-Williams is senior account manager at The Future Factory. Unfortunately, they explained credentials often fall a little short of the mark…. A director at Diageo takes a similar view. Now, in a world of brand equity, stakeholder engagement and other (more-or-less) intangibles, this can be difficult. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Hit the C-suite spot. For a director at Bacardi, the agency team can be just as important as their case studies – “people buy people”. Agency credentials and presentations continue to be a hot topic in the world of agency new business. Produced by a member of the mark… sometimes don ’ t feel like an agency ’ s.! Disposal can be difficult vendors, freelancers and other organisations more-or-less ) intangibles, this can be difficult new... Neurons working with businesses and their aspects to help them grow, stand out from the path and leave presentation! Delivered then great – but it ’ s best to keep things short and to the client media... Holding events to support, inform, challenge and advise explained credentials often fall a short..., the agency team can be just as important as their case studies – “ buy... 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